Welcome to Gumtree.
Marketplace ads reimagined.
Reaching 1 in 3 Australians^ across 150+ shopping categories
Gumtree is the connection point for Australians trading in their local neighbourhoods, living in the mix between old and new.
We help brands and businesses grow, by connecting them with a highly engaged audience of buyers and sellers as they upcycle, uptrade and cash up, with 91% of Aussies likely to consider replacing their pre-loved item with new according to recent research[1].
Experience one of Australia’s leading native advertising, data and audience solutions
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Discover a better way to source your transport, trades, hospitality and health staff
❯ Explore Recruitment
Connecting Brands to the Circular Economy
Consumers are increasingly demanding brands and businesses be more sustainable. According to Gumtree’s 2022 ‘Trading in the Circular Economy’ research, more than six in ten (64%) Australians, the equivalent of 10 million people, are looking to embrace the circular economy as a means to do better by the environment, including 4.2 million Australians (27%) that strongly agree in this regard.[1].
Learn moreThe Marketplace Innovation Agency. Gumtree Labs.
Gumtree Labs delivers content opportunities that go beyond the banner. Our content works because we are obsessed with understanding consumer behaviour, providing insights and recommendations that are based on deep analysis from across our network.
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Source:
^Nielsen Digital Content Ratings, Monthly Total, 2020 Average
[1] Source: Gumtree’s Trading in the Circular Economy Report, YouGov, 2022. N=1,052 Australians aged 18-64
Insights & Resources
2022 Trading in the Circular Economy Report
Our new white paper reveals what motivates, connects, and drives consumers to thrive in the circular economy.
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Spring Retail Insights
Our research explores the evolving needs and desires of everyday Australian households as they actively upcycle, uptrade and buy new this Spring.
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CarsGuide Media: EV and new-energy vehicle report
The CarsGuide EV Pulse Check covers consumer adoption and sentiment to new-energy vehicles.
Learn morePartner with Gumtree
We’re ready to help you get more from your advertising investment with tailored partnership solutions, bespoke audiences and best practice marketplace tips.