Brand Uplift Measurement
Brand Metrics, our independent data measurement provider, offers accurate studies on the effectiveness of your digital campaigns.
After being exposed to a campaign, a sample of site visitors are sent a survey to gather information about their relationship with the brand. This survey data is then statistically analyzed alongside tracked exposure data using a regression-based algorithm model. This model determines the overall impact of the campaign or the brand lift that can be attributed to exposure from the campaign.
Footfall Attribution
Campaign footfall attribution links online activity to in-store events, connecting shopper visits to online media touchpoints.
This type of attribution is important for brands in categories where visits can indicate a new enquiry or sale. It should be measured and optimized as a core campaign metric.
How does footfall attribution work?
01. Analyse high quality mobile location events at scale
All observed users have given their explicit consent for tracking and are grouped in anonymized clusters. The data is collected through a persistent SDK-based method.
02. Extensive propriety ‘Point of Interest’ (POI) database
Coverage of over 1 million retail locations with POI mapping to brands and categories, all with a geo-accuracy of within 5 meters.
03. Accurately resolve – and optimise for – retailer visits
Measure visits with 95% accuracy. Easily exclude drive-by + walk-by traffic, and employees. Option to cross-reference logged (CRM) traffic too.
Multi-touch Journey Insights
Looking for a comprehensive solution for measuring and personalizing your ad delivery without relying on cookies? We’ve partnered with Flashtalking to do just that!
Flashtalking uses probabilistic device recognition to create a privacy-friendly persistent ID for each device without cookies. In partnership with Gumtree, digital marketers can create a unified identity view across Gumtree Group IDs, future-proofing measurement and personalization on our network & beyond.
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Learn moreBrand Metrics is Gumtree, CarsGuide and Autotrader’s 3rd party brand uplift measurement partner © All rights reserved. View Privacy Policy – https://collector.brandmetrics.com/brandmetrics_privacypolicy.pdf
Lifesight is Gumtree, CarsGuide and Autotrader’s 3rd party attribution partner. The representations made on this page are provided by Lifesight and not Gumtree, CarsGuide and Autotrader. Imagery by Lifesight © All rights reserved. View Lifesight’s Privacy Policy – https://www.lifesight.io/privacy-policy-eng/
Flashtalking is Gumtree, CarsGuide and Autotrader’s 3rd party attribution partner. The representations made on this page are provided by Flashtalking and not Gumtree, CarsGuide and Autotrader. Imagery by Flashtalking © All rights reserved. View Flashtalking’s Privacy Policy – https://www.flashtalking.com/privacypolicy