Introducing
Autotrader Group.
The alternative you’ve been waiting for. Find out why we’re the smarter way to trade auto.
The combined strength of
Autotrader, CarsGuide and Gumtree Cars
Bringing together three strong auto brands for maximum dealer value, the Autotrader Group creates a unique and powerful ecosystem that leverages CarsGuide’s editorial leadership, Gumtree’s large and vibrant shopping audience with Autotrader’s sophisticated auto buying tools.
Take the Autotrader Group for a Test Drive.
Using the Autotrader Group platform exclusively for the first two weeks of your inventories’ digital journey, could potentially reduce your total third party spend. Why pay per lead when you can pay as a little as $26* per car? *All prices exclude GST. Click on the link below to view full pricing options.
View Autotrader Group Pricing
Interested in Gumtree only?
Find out how Gumtree works for dealers and get your inventory moving online.
Promote your Dealership
Drive more local walk-in’s – and less interstate questions – with your brand and location on every listing.
Direct Calls & Tracking
Publish your preferred number and never miss an opportunity with call tracking for greater control and visibility.
Quality Email Leads
As an open platform, all Gumtree enquiries know your brand and location. Enjoy warmer sales leads that are ready to act.
Showcase your Website
Push more traffic to your website as people search for additional services like finance, warranty and accessories.
Give your Dealership the Gumtree Advantage
Gumtree offers simple subscription packages to Australian Dealers, based on the size of your inventory and the number of listings you would like to advertise online.
A vibrant marketplace with millions of potential buyers, we’ll drive more qualified walk-in’s and online leads direct to your sales team with your dealerships details on every listing.
Unlike other auto sites, we don’t charge per lead, giving your more control and certainty than ever before.
Create a virtual extension of your Dealership
Advertise your Dealership and showcase your entire inventory online with transparent listings that place the spotlight back on your business.
- Add a local ‘My Business’ page
- Promote your brand name, logo and inventory openly
- Visible dealer location on every listing
- Opening hours, contact details and more
Transparent connections tools for quality leads
Experience warmer sales introductions and less wasted time, as Gumtree places all your Dealership details openly on every listing.
- Call monitoring captures every incoming phone number, even if the call is out of hours or abandoned
- Receive email replies direct to your inbox, including all the important info to make an appointment fast
- Drive more local walk-in’s with dealer map views, giving the address and directions to your showroom
- Boost your website traffic and upsell other services with your dealer URL on every listing
- Reach the decision maker faster with easy social sharing
Dealer Central. Everything you need to succeed.
Dealer Central is designed with the dealer in mind. It’s your efficient, simple and smart solution to manage all your inventory on Gumtree Cars.
- Manage all your active listings in one simple dashboard
- Access real-time performance data at a glance
- Optimise your inventory, spot trends and improve performance
