Gumtree Labs.
The marketplace innovation agency.

Inspired by insight.
Driven by innovation.

Gumtree Labs delivers content opportunities that go beyond the banner. Our content works because we are obsessed with understanding consumer behaviour, providing insights and recommendations that are based on deep analysis from across our network, including search trends, purchase signals and audience research to pinpoint topics of interest.

And it is at this point of understanding that we create meaningful stories, that are both engaging and useful, turning white space into a connection point for brands and their target audience.