Insights & Research
Explore the latest marketplace trends and insights across our leading Auto & Lifestyle Network reaching 7.8 million* Australians.

Resources for Business

2022 Gumtree Trading in the Circular Economy Report
Our new white paper reveals what motivates, connects, and drives consumers to thrive in the circular economy.
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Spring Retail Insights
Our research explores the evolving needs and desires of everyday Australian households as they actively upcycle, uptrade and buy new this Spring.
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CarsGuide Media: EV and new-energy vehicle report
The CarsGuide EV Pulse Check covers consumer adoption and sentiment to new-energy vehicles.
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Big budgets for the 2022 End of Financial Year sales
In the lead up to End of Financial Year, we spoke to 550 Gumtree users to better understand the opportunity for brands.
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New Report: Redefining Top of the Range
Australians aged 55-75 buy more new cars than any other age group, but are seemingly invisible to marketers.
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Retail Insights: Fresh Ambitions as Australians Plan for 2022
Understand the mindsets of everyday consumers as they navigate a return to travel, work and other major life moments.
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Job Seeker Insights: Areas of Opportunity for Employers
We spoke with 1,057 Gumtree users across Australia to understand what today’s job seekers are looking for in the year ahead.
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UpNext Media Podcast Series (Available Now)
A new 3 episode Podcast Series on 2022 and beyond, presented in partnership with Mumbrella.
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Research Report: The Changing Face of Consumerism
Our latest research shows a rise in intent to purchase EVs and new-energy vehicles, with a growing movement towards sustainability.
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Research Report: Connect with the New Digital Car Buyer
In the lead up to End of Financial Year, we spoke to 550 Gumtree users to better understand the opportunity for brands.
Download Now*Nielsen Digital Content Ratings, Nov 2020-Aug 2021 Average, P2+, Digital (C/M), Text, Gumtree, Autotrader, CarsGuide, Total Deduplicated Unique Audience
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