Connecting brands to life’s full circle.
Discover one of Australia’s leading native advertising, data and audience solutions.
Gumtree is a place where
life changes happen.
Life comes full circle. Moving out. Getting married. Having a family. Upsizing your home, and your car.
Just as life moves on, so do the things we own – making space for renewal.
And that’s an exciting place for brands, as 91% of Aussie sellers consider replacing their pre-loved item with new according to recent research[1].
It’s also where consumers are more open to brand messages, new options and change.
Why advertise with Gumtree?
Reaching 1 in 3 Australians every month[2], Gumtree blends high-impact rich media placements and seamless native ad experiences into the purchase journey of your target audience.
7M+
Unique monthly users across Desktop, Mobile & App[2]
12M+
Daily searches with 63% seeking a specific brand or item[3]
64%
Visit weekly or more frequently, with 87% visiting at least monthly[4]
2.8M+
Live listings for sale across more than 150+ popular categories[3]
Gumtree powering the Australian Circular Economy
The Circular Economy is the future, and Gumtree is, and always has been, an important part of its growth. We are the connection point for Australian’s trading in their local neighbourhoods, living in the mix between old and new. Gumtree is the place to reach engaged buyers and sellers as they upcycle, uptrade, and cash up, so they can upgrade and buy new.
Find opportunities for your brand
We know buyers (and how to connect with them)
Hundreds of categories. Millions of items. And a uniquely engaged audience with a ‘ready to buy’ transactional mindset. Gumtree has deep roots in audience life stages and marketplace purchase behaviours, leveraging leading edge data tools and advertising solutions to help your brand connect with the right customer, at the right moment, in a meaningful way.
Discover new audiences
Advertising solutions for every brand objective
Gumtree’s new native and premium content placements add value to the overall shopping experience, helping our brand partners maximise engagement through relevant and useful ads that are specially designed for your individual campaign objectives. Partner with Gumtree as we combine the insight, audience and creative to drive targeted outcomes and results with measurable attribution.
Chat to an expert
Gumtree Labs. The Marketplace Innovation Agency.
Gumtree Labs delivers bespoke content opportunities that go beyond the banner. Our purpose is to deliver customer-centric solutions that meaningfully benefit both the brand and their target audience. Creating a natural synergy that drives cut-through and attention. These solutions don’t interrupt – they educate and engage – growing brand awareness, authority and trust in key moments of discovery.
Go beyond the banner
Source:
[1] Gumtree Trading in the Circular Economy Report, YouGov, 2021
[2] Nielsen Digital Content Ratings, Monthly Total, 2020 Average
[3] Gumtree Internal Data, Search Volume and Listing Total, 2020 Average
[4] Gumtree Media Audience Research, FF2, 2021
